Project- J. Robinson Construction, LLC

J. Robinson Construction LLC

Full Brand Development • Operational Systems • Digital Marketing Launch
Eastern Iowa Construction Company

Project Overview

I partnered with Jerry Robinson to build J. Robinson Construction LLC from the ground up. We created a professional, cohesive brand and powerful operational systems that allow the business to operate efficiently while positioning it for growth in roofing, remodeling, storm damage restoration, property cleanouts, and general contracting.

Brand Identity & Marketing Assets

Developed a complete visual identity and marketing library that presents the company as trustworthy, modern, and professional.

Operational Systems & Automation

Contractor & Vendor Compliance Master Directory

A powerful business development toolkit that centralizes national, local, municipal, private, utility, platforms, and publications into one actionable database. Includes prerequisites, fees, compliance requirements, utility rebate programs, lead platforms (Angi, Thumbtack, etc.), and status tracking.

Digital Field Log System

Mobile-friendly form connected to Google Sheets. Jerry logs mileage, photos, notes, and receipts from his phone — everything automatically syncs for easy sorting, automatic invoicing, and tax-time readiness.

Additional Tools

Marketing & Sales Collateral

Seasonal campaigns, service graphics, and promotional materials designed for consistent lead generation.

Results

• Professional LLC formed with complete documentation
• Strong, cohesive brand identity across all platforms
• Operational systems that save hours weekly and support scaling
• Ready-to-use marketing assets for ongoing campaigns
• Centralized compliance & vendor management for business development

Skills Demonstrated

Brand Strategy & Identity Design Google Sheets Automation & Databases Mobile-to-Sheet Workflow Systems Construction Compliance Management Digital Marketing Creative Small Business Operations Setup Vendor & Lead Generation Strategy

J. Robinson